Golden Bear Toys - Trade

In the Beginning

John Hales and Christine Nicholls formed Golden Bear Products in 1979 with a mission to provide well designed quality products that exceeded their customer’s expectations. Today, with over 25 years of successful trading behind them, Golden Bear is one of the UK’s leading manufacturers of quality and reliable toy products and continues to adhere to this mission.

Character Portfolio

Initially Golden Bear Products Limited specialised in generic plush and own brand development. They have since successfully diversified into plastic and licensed product and have a portfolio, which boasts most of the UK and International licenses.


Golden Bear Operates from its headquarters in Telford, Shropshire. The 5-acre site houses not only the Golden Bear offices but also a modern warehouse and distribution facility of 74,000 sq. ft. 2001 saw the opening of the Hong Kong office which, co-ordinates production and oversees quality in the manufacture of product.

Commitment to Quality

Golden Bear have a total commitment to quality, safety, customer service and product excellence and will only work with suppliers who share their ethos. Winning many accolades from the global toy industry has rewarded their attention to high quality and safety standards and outstanding design and development expertise.

Golden Bear has grown significantly since 1979 and continues to grow year on year. The company remains a leader in its market by being innovative, pro-active and responsive to today’s exciting and ever changing market.